ARTICLE
The iconic comfort furniture company, La-Z-Boy, is turning the page on a new era. With its first major brand refresh in more than 20 years, La-Z-Boy is embracing its roots while boldly stepping into the future. Locally, Lakeland customers can now experience the beginnings of this exciting transformation at the La-Z-Boy showroom located at 5350 S Florida Ave. Long synonymous with the recliner—particularly your grandparent’s recliner—La-Z-Boy is now positioning itself as the home for cozy, style-forward living for all generations. As part of its “Century Vision” strategy, La-Z-Boy is laying the groundwork for growth and innovation as it approaches its 100th anniversary in 2027. What's New? A retro-inspired script logo replacing the former minimalist wordmark A vibrant color palette featuring burnt vermilion and soft celadon green A custom LZB monogram and signature wave motif A brand voice that speaks to comfort, personality, and modern-day coziness More Than Recliners This rebrand is more than a new look—it’s a whole new conversation. Over the last few years, La-Z-Boy has leaned into a more playful, culturally aware tone with bold campaigns like: “Long Live the Lazy” (2023): Encouraging fans to embrace JOMO (the joy of missing out) and take back their leisure time. “The Decliner”: An AI-powered prototype chair that helped users cancel plans with clever auto-responses—resulting in a 50% sales boost and 200% spike in web traffic. “Ban Reclining” (2024): A cheeky jab at airplane seat recliners, paired with a petition that drew over 400,000 signatures. “Our latest campaigns helped La-Z-Boy show up differently in culture,” said Christine Hoskins, La-Z-Boy’s Chief Marketing Officer. “They opened people’s eyes to the new La-Z-Boy—a brand that doesn’t just stand for function, but for feeling at home in your own way.” A Look Ahead The refreshed branding begins rolling out digitally and across advertising channels on July 29, with updates to physical storefronts—including Lakeland—taking place over the next few years. For Lakeland residents, this rebrand means more than a new logo on the building—it’s a full reimagination of what comfort can look and feel like, right in their own living rooms. Visit La-Z-Boy Lakeland: ?? 5350 S Florida Ave., Lakeland, FL 33813 ?? (863) 393-0008 ?? www.lzbflorida.com Media Contact: Bethany Fife Marketing Director, La-Z-Boy West Florida ?? bfife@lzbflorida.com ?? 863-667-0447 x 3325 About La-Z-Boy Founded in 1927, La-Z-Boy is a leading manufacturer of home furniture known for its iconic recliners and commitment to comfort. La-Z-Boy continues to evolve with modern lifestyles while staying true to its legacy of craftsmanship and relaxation.
The iconic comfort furniture company, La-Z-Boy, is turning the page on a new era. With its first major brand refresh in more than 20 years, La-Z-Boy is embracing its roots while boldly stepping into the future. Locally, Lakeland customers can now experience the beginnings of this exciting transformation at the La-Z-Boy showroom located at 5350 S Florida Ave.
Long synonymous with the recliner—particularly your grandparent’s recliner—La-Z-Boy is now positioning itself as the home for cozy, style-forward living for all generations. As part of its “Century Vision” strategy, La-Z-Boy is laying the groundwork for growth and innovation as it approaches its 100th anniversary in 2027.
What's New?
More Than Recliners
This rebrand is more than a new look—it’s a whole new conversation. Over the last few years, La-Z-Boy has leaned into a more playful, culturally aware tone with bold campaigns like:
“Our latest campaigns helped La-Z-Boy show up differently in culture,” said Christine Hoskins, La-Z-Boy’s Chief Marketing Officer. “They opened people’s eyes to the new La-Z-Boy—a brand that doesn’t just stand for function, but for feeling at home in your own way.”
A Look Ahead
The refreshed branding begins rolling out digitally and across advertising channels on July 29, with updates to physical storefronts—including Lakeland—taking place over the next few years. For Lakeland residents, this rebrand means more than a new logo on the building—it’s a full reimagination of what comfort can look and feel like, right in their own living rooms.
Visit La-Z-Boy Lakeland: ?? 5350 S Florida Ave., Lakeland, FL 33813 ?? (863) 393-0008 ?? www.lzbflorida.com
Media Contact: Bethany Fife Marketing Director, La-Z-Boy West Florida ?? bfife@lzbflorida.com ?? 863-667-0447 x 3325
About La-Z-Boy Founded in 1927, La-Z-Boy is a leading manufacturer of home furniture known for its iconic recliners and commitment to comfort. La-Z-Boy continues to evolve with modern lifestyles while staying true to its legacy of craftsmanship and relaxation.