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Tinsley Creative – a full-service brand management firm – has launched a fresh rebrand for the firm, effectively immediately. While the name remains the same, a fresh logo, website, and associated marketing materials have all received a facelift.
“We’ll begin our 25th year in business later this year, and collectively we felt that this was the ideal time to have our team develop and launch an all-new, fresh look and personality for our brand,” said Tinsley Creative Brand Partner Donovan Tinsley. “We do this on a daily basis for the companies that trust us with their brands, so we took that same expertise and applied it to ourselves.”
“Tinsley - being our family name - means so much to us as partners, but it’s also a name our entire team takes pride in,” said Tinsley Creative Brand Partner Mark Jerkins. “It was important to achieve a rebrand that is a more accurate representation of who we are as partners for our clients and vendors.”
“The anatomy behind our new logo represents our historic orange color - but with a refreshed color palette to complement it, a leaning font that represents the continued motion of moving our clients’ brands forward, letters in a strong lowercase – as it’s not about us, but rather the brands we represent, and most importantly, our new “t” icon which represents a “plus” – as in it’s our “clients plus us” that breeds success,” said Creative Director Chris Nichols. “It’s a branded icon that you’ll begin to see utilized across our marketing efforts. The relationship approach we apply to every client in both customer service and quality of design is built into this new logo.”
“With the exponential growth we’ve experienced over the past few years, we wanted to take the rebrand and develop an all-new website truly reflective of our reputation, services, work, and personality,” said Director of Web Development Meghn Hill. “With a website being a main resource hub, we built a high-level depiction of who we are and what we do, without overloading the viewer.”
The firm developed and launched a multi-faceted campaign to tease, launch and inform its clients and the marketplace about the new rebranding effort.
Tinsley Creative is a full-service brand management firm servicing local, regional, national, and international clients representing numerous industries. The firm has a long history of providing successful results for its clients with the utmost in brand management and marketing strategy, proven creative, media planning/buying, public relations, social media management, web design/development, and video production, among others.
For more information on Tinsley Creative, visit www.tinsleycreative.com; or contact:
email: talktous@tinsleycreative.com; phone: 863.583.0081.